Building Apps That Actually Work

We're ToApp NDax, and we've spent the last six years figuring out why most mobile apps fail – then building ones that don't.

Our Story

Started From Real Problems

Back in 2019, I was watching local businesses throw money at app developers who'd disappear after delivery. The apps looked pretty but crashed constantly, had terrible user experiences, or just didn't solve the actual business problem.

That's when we realized something crucial: most app development focuses on features instead of outcomes. We decided to flip that approach completely.

Our first client was a Saskatchewan restaurant chain whose previous app had a 1.8-star rating. Six months later, their new app hit 4.6 stars and increased online orders by 340%. Not because we added more features, but because we removed the ones that didn't work.

Mobile app development workspace showing multiple device testing

The People Behind Your Success

We're not a massive agency. We're a focused team that's been through the trenches of mobile development and learned what actually matters.

Kieran Bhattacharya

Lead Developer & Co-Founder

Eight years building apps that people actually use. Started coding iOS apps in university, then spent three years at a fintech startup learning why user experience beats flashy features every time. Now obsessed with making complex business processes feel simple on mobile.

Naia Kowalski

Strategic Lead & Co-Founder

The one who asks the uncomfortable questions before we write a single line of code. Background in business operations and digital strategy. Spent five years helping Prairie businesses figure out their tech needs – which taught her that most app projects fail because nobody defined success upfront.

How We Actually Work

Our approach evolved from fixing other people's mistakes. Here's what we've learned about building mobile apps that solve real business problems.

Discovery Phase

We Start With Your Customers, Not Your Ideas

Most agencies jump straight into wireframes. We spend two weeks understanding who's actually going to use this app and what job they're hiring it to do. Sounds basic, but you'd be surprised how often this gets skipped.

Development

Build Small, Test Real, Scale Smart

We develop in two-week cycles and put working versions in real users' hands fast. This catches problems while they're cheap to fix, not after you've spent months building the wrong thing. Every feature gets validated before the next one starts.

Partnership

Success Measured in Business Outcomes

We don't disappear after launch. Your app's success is our success, which means we stick around to monitor performance, gather user feedback, and make the improvements that actually move your business metrics. Because downloads don't pay your bills – engagement does.

Ready to Build Something That Works?

Let's talk about your project. No sales pitch, no generic proposals – just an honest conversation about whether we're the right fit for what you're trying to accomplish.

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